Liverpool Daily Post and Echo

About Liverpool Daily Post and EchoDaliy Post and Echo Logo

The Liverpool Daily Post and Echo are the region's leading newspapers, enjoyed by more than 650,000 readers across Merseyside every week. The titles are produced by Trinity Mirror North West & North Wales Ltd, part of the country's largest newspaper business.

The newspapers have been part of the fabric of Liverpool since 1855 and will continue to be at the heart of the city's culture.

The Liverpool Echo, the country's second largest regional newspaper, is read by more than six in 10 Merseysiders every week. The title prides itself on its spirited coverage of local news, sport and events - written by leading journalists, columnists and celebrity writers and supported by outstanding pictures from its team of award-winning photographers.  Renowned for its campaigning stance on important local issues, the Echo leads - as well as reports - the local agenda.  

The Liverpool Daily Post, a quality regional morning newspaper, is the title of choice for Liverpool's business people - delivering an intelligent mix of regional news, business and sports coverage. The Post's award-winning business writers also publish Thebusinessweek.co.uk, a sister website designed to deliver live business news and in-depth interviews.

Trinity Mirror North West & North Wales is a multimedia publisher, producing newspapers, websites and magazines across Merseyside, Cheshire, North Wales and West Yorkshire. The portfolio of more than 75 household brands includes historic titles such as the Southport Visiter, the Chester Chronicle and the Huddersfield Daily Examiner. In excess of 1.8m people across Trinity Mirror's North West and North Wales footprint consume one or more of these products every week - almost 80 per cent of the adult population.

Liverpool.com, an entertainments and listings website and complementary magazine, is the latest product to be launched by the publisher. Supported by Liverpool European Capital of Culture 2008, Liverpool.com will provide both local residents and tourists with the ultimate, comprehensive entertainment guide to the region.   

Objectives of becoming Official Newspaper Partner to Liverpool, European Capital of Culture 2008
The Liverpool Daily Post and Echo are the exclusive newspaper partners to Liverpool European Capital of Culture 2008. Both titles played a crucial role in Liverpool winning the Capital of Culture crown in June 2003, having campaigned vigorously and worked closely with other agencies on Merseyside to secure its success.

As part of its sponsorship, Trinity Mirror North West & North Wales will be providing significant exposure to the Culture programme across its newspaper and online products in the form of both advertising and editorial support.     

The company has set the following objectives for its involvement:

  • Developing new publishing opportunities from the 08 programme and related activities
  • Using the strength of its products to drive positive engagement with the 08 programme and related activities
  • Positioning the Liverpool Echo and Liverpool Daily Post at the heart of Merseyside's culture and conveying their respective brand values
  • Celebrating with readers, advertisers, partners and staff    

Trinity Mirror North West & North Wales Regional Managing Director Sara Wilde says: "We see ourselves as playing a hugely important role in providing the oxygen of publicity to the 08 programme of activity - and beyond. Our titles will play a key role in galvanising the local community, our readers and advertisers, at this crucial time for the city. 

"In addition to providing extensive exposure to the 08 programme, we will commit to providing invaluable feedback to the culture team on behalf of our massive readership base".

For more information about the Liverpool Daily Post and Echo, or other Trinity Mirror North West & North Wales products, call 0151 227 2000 or visit www.icliverpool.co.uk.